Section II: Typographic Treatments

While doing nothing to change the actual creative process-a process carried out uniquely by every artist-Idea Index puts it in "fast forward": supercharging the search for a unique and interesting solution. By placing hundreds of visual and conceptual suggestions directly before the artist's eyes and mind, Idea Index stimulates, quickens and expands the creative process. Simply put, this book is a tool that stocks the creative reservoir, brings useful ideas to the surface and offers the spark needed to make a good idea great.

Idea Index is for graphic designers, illustrators, art directors and any professionals involved in the creation of visual media. Students will also find this book very useful not only for expanding their creative awareness, but also as an illustrated resource of current graphic techniques and styles.

Use Idea Index at the beginning of a project to get ideas stirring or later on, to expand a page or two of thumbnail sketches; use it as "mental drain-opener" when the creative juices have slowed or stopped flowing; use it to get things moving during group brainstorming sessions; thumb through the pages during downtime to "top off" the creative reservoir. "